New york minute

Role: Game Designer, Visual Artist, and Project Manager // Maybelline

Created for The Maybelline House at New York Fashion Week 2019

In New York Minute, players are introduced to Maybelline’s line of products in a fun, interactive experience that leaves players laughing, sharing with friends, and wanting more! Players around the Maybelline House created their own avatars, applied makeup in the back of a New York City cab, and competed to see who could get the highest score on their look.

In New York Minute, the player must recreate fashion week inspired looks using Maybelline Products as quickly as possible. Players only have 30 seconds to complete the look, and are graded in “likes” for how close they came to the prompt. The game is fast paced, Funny, and Addicting.

Featuring a diverse avatar creator, so anyone can create a Maybelline girl that best fits her look!